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S.C Shah & Co. Pvt. Ltd., is one of the most prominent retailer in Home appliances and Home entertainment in Chennai, in the business since 1944. This family run retail business has seen evident growth and rapid expansion in the last six decades.

It was in the year 2000 that Mr.Virendra.S.Shah, Managing Director, invested in a new business model registering the company as S.C Shah & Company Private Ltd., with the corporate office in T.Nagar. The same year the business saw a major breakthrough with its expansion from a single store to 3 stores within the city. Currently they have 6 stores located in prime locations in the city like T.Nagar, Adyar and Anna Nagar, a total of 20,000 sq.ft of sheer shopping experience.

Showcasing only the top national and international brands like Samsung, Sony, LG, Whirlpool, Godrej etc, Shahs has fiercely fought competition by offering competitive prices and unmatched offer, thus achieving a distinct position in the Chennai market as a value for money brand. Shahs strategic store locations and ambience of the stores (exterior and interior) has added to the equity of the brand.

In the year 2004 the brand S.C Shah was repositioned as Shahs, with foresight of the changing market trends and the potential that retailing had to offer. Pitching the new Shahs in the market with a brand new look it also moved to the tagline - Celebrate Life. With this promise Shahs offers their customers a more holistic experience, which is what retailing is all about, today.

As a part of the brand building exercise they took to intense advertising which set Shahs as a trend setter in advertising - Retail, Home appliance category, in the Chennai market. Today, Shahs as a brand has woven its way into the mind's of the customers ever a 'the obvious choice when it comes to home appliances'.

With the market opening up and the city's geography going through significant changes Shahs envisions to capture the virgin markets by opening new stores in emerging townships around Chennai like in ECR, Ambattur, etc. and Shahs is all set to go places, to anywhere their customer are.