S.C Shah & Co. Pvt. Ltd., is one of the most prominent
retailer in Home appliances and Home entertainment in Chennai, in
the business since 1944. This family run retail business has seen
evident growth and rapid expansion in the last six decades.
It was in the year 2000 that Mr.Virendra.S.Shah, Managing Director,
invested in a new business model registering the company as S.C
Shah & Company Private Ltd., with the corporate office in T.Nagar.
The same year the business saw a major breakthrough with its expansion
from a single store to 3 stores within the city. Currently they
have 6 stores located in prime locations in the city like T.Nagar,
Adyar and Anna Nagar, a total of 20,000 sq.ft of sheer shopping
Showcasing only the top national and international brands like
Samsung, Sony, LG, Whirlpool, Godrej etc, Shahs has fiercely fought
competition by offering competitive prices and unmatched offer,
thus achieving a distinct position in the Chennai market as a value
for money brand. Shahs strategic store locations and ambience of
the stores (exterior and interior) has added to the equity of the
In the year 2004 the brand S.C Shah was repositioned as Shahs,
with foresight of the changing market trends and the potential that
retailing had to offer. Pitching the new Shahs in the market with
a brand new look it also moved to the tagline - Celebrate Life.
With this promise Shahs offers their customers a more holistic
experience, which is what retailing is all about, today.
As a part of the brand building exercise they took to intense advertising
which set Shahs as a trend setter in advertising - Retail, Home
appliance category, in the Chennai market. Today, Shahs as a brand
has woven its way into the mind's of the customers ever a 'the obvious
choice when it comes to home appliances'.
With the market opening up and the city's geography going through
significant changes Shahs envisions to capture the virgin markets
by opening new stores in emerging townships around Chennai like
in ECR, Ambattur, etc. and Shahs is all set to go places, to anywhere
their customer are.