When we talk of multi-brand retail stores for electronics in Chennai, the first name that comes to mind is Shahs. In the business for decades, Shahs has become a name to reckon with and has had a legacy handed down for about three generations.
Shahs was started by late Jagan Lal Shah in 1944. Shahs branched into electronics retailing under the Shahs banner in 1971. Shahs started as distributors of Eveready batteries and later Philips transistors. Then came the black and white television era and slowly brands like Sony came in which Shahs started retailing through Mount Road store in 1982- 83.
Shahs was the first to open fully air-conditioned multi-brand stores in the city. To stay ahead of the competition, company began opening stores at various locations. In the last 17 years, Shahs opened stores in 15 locations and continue to expand now. Shahs USP is that understanding customers’ needs & wants and accordingly service the customers with world class products. Mr. Bhavesh (Director) says “We have traveled abroad to understand display systems there and have adapted to the latest customer requirements. Today, we are the number one seller for premium range products in the city and we believe that the focus on premium brands have helped us to grow.
"From a 75” inch TV to side-by-side refrigerators, High end Washing Machines and ACs, the kind of premium range that you find here are not available anywhere else in Chennai. Shahs has tremendous goodwill among customers and believes it is their service that has ensured this.
Shahs will be opening World class Showrooms @ Tambaram & Porur shortly and in the next few months , will opening 10-15 showrooms and the Company’s aim is to be within 10 Min reach from anywhere in Chennai.